JAMMU, Oct 27: Miles away from her homeland Neetu Bali, a fine jewellery designer and daughter of the soil, showcased her latest collection “Art of Kashmir” in a fashion show held recently in London.
The jewellery designs under the brand name Sunder Gems and Jewels were unveiled during the India Pakistan London (IPL) Fashion Show Season 2. Neetu dedicated her designs to the highly skilled artisans of beautiful land of Kashmir (the paper mache workers, embroiderers, carpet weavers etc) who have dedicated their lives for preserving these crafts.
In this glittering event, Neetu Bali’s brand “Sunder Gems and Jewels” was given the honour of opening the show for India. ‘Sunder Gems and Jewels’ shared the stage with leading designers like the famous jewellery brand Amarpali, Rosy Ahluwalia, Kumar G from India, Nomi Ansari, Ali Zeeshan from Pakistan and Myne London from London.
The paper mache’ inspired designs of fine jewellery by designer Neetu Bali were very highly appreciated by the gathering in the show. This segment of 12 models showcasing exquisite bespoke designer jewellery was the most popular segment of the Fashion Show.
Neetu Bali, on receiving the invite to represent her state and Country in an international fashion show, conceived the idea of creating high end pieces of gold embellished with polki and diamonds along with artistic painting done on 22 karat gold with the idea of promoting the skilled craftsmen of Kashmir involved in paper mache , embroidery etc.
This collection “Art of Kashmir” depicts the different hues of Kashmir in jewellery pieces. All her pieces in this collection have a story to tell… like one is a char chinar necklace while the other depicts the pink leaves of chinar during autumn while another depicts the paper mache which has been created by an artist who has painted on 22 karat gold.