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Motion Design: The New Standard for Keynote Presentations

Everyone has seen a classic, boring keynote presentation. You know the type: with slide after slide of boring text that practically begs to be ignored. Adding some great images to those slides has been a standard trick to revamp keynotes and charm your audience; but things aren’t quite as simple anymore.

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Illustration by Propoint designer Keli B.

Times are changing, and as technology advances, it only becomes harder to engage and impress. Now even beautiful, static images can end up making you look dated because motion is beginning to set a whole new standard for presentation design. There’s a reason why household names like Google and Apple integrate motion throughout their keynotes as product demos, animated logos, and much more. Motion design has a greater impact on the viewer, and with 51.9% of marketing professionals worldwide naming it as the best content type for ROI, videos are an ideal way to help you keep your audience’s coveted attention.

Elevating Your Presentation

A well-placed video can take your presentation to the next level, but the design has to take things further than just dropping a video anywhere. It shouldn’t look like an afterthought. In order to use motion design to enhance your keynotes, you have to think beyond the embed, and make sure the motion is a seamlessly integrated part. That’s the difference between adding something extra and bringing an ordinary, static experience to life.  This could be something as deceptively simple as an animated logo like this one for Pulse, a cutting-edge surgery recovery platform.

 

[Source”pcworld”]