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Marimekko Design Hackathon Explores Virtual Reality for Textiles

“New thinking and innovation and combining design and technology are at the core of our company,” said Päivi Paltola, Marimekko chief marketing officer. Recently, the company launched a virtual Marimekko home, which allows designers, shoppers, and all-around pattern enthusiasts to decorate a home with prints from the new spring-summer collection. “We come from one perspective,” she continued, “but when you combine new ideas you get something totally new.”